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Common PPC Mistakes to Avoid for Better Results

Pay-per-click advertising is a fantastically effective method of driving traffic, creating leads, and increasing conversions. But poorly executed PPC campaigns have a tendency to quickly become money losers with little return on investment. Even experienced marketers commit heinous PPC mistakes, and golden opportunities remain unfulfilled while dollars are wasted. Mistake 1: Failure to Set Crystal Clear Goals and KPIs  One …

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How Does Geofencing Work in Marketing?

As brilliant marketers always keep on hunting for fresh means of connecting with their followers, geofencing marketing is an effective device in the toolkit of digital marketing. Geofencing exploits the location technology, and it enables companies to carry out very customized campaigns for customers in a particular place. But knowing how geofencing marketing works and how it gets things done …

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