Social media is no longer just a means of keeping up with friends and family; it is now one of the finest weapons in any business’s arsenal to interact with customers, establish brand awareness, and drive growth. As a social media manager, it is crucial to understand what are the different types of social media marketing strategies and how they …
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Online promotion has revolutionized how companies interact with their clients. With the world going online, companies now have an opportunity to reach audiences that were out of reach with traditional forms of advertising. The importance of online advertising cannot be overstated—it is no longer a trend to go online, but a necessary component for companies to operate in today’s economy. …
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With over 500 hours of video uploaded to YouTube every minute, it is not simple to cut through the massive sea of video. You may be a novice YouTuber or seasoned video marketer, but having videos ready to upload is the magic formula for visibility, engagement, and more importantly, growth. But why is it important to optimize YouTube videos before …
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If you’re managing a Google Ads campaign, there’s a good chance you may come across one metric known as interaction rate. So what is this figure, and how will it affect your ad performance? This article defines the term, explores industry best practices, and provides actionable guidance on how to optimize this important metric. What is Interaction Rate, and Why …
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Return on Investment (ROI) is perhaps the most important digital marketing metric out there, and it gives a straightforward indication of how effective your campaigns are. For digital marketing managers, maximizing ROI entails not just rising profits but maximizing resource utilization, too. The following blog is going to break down the primary metrics to be measured, usable techniques for maximization …
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